Non-Fungible Tokens

Having a solid NFT marketing strategy will allow you to monetize valuable intellectual property, increase your revenue, and grow your audience. However, most NFT projects fail due to poor execution and lack of depth in understanding of market knowledge. Adam Tracy is a veteran of numerous successful NFT launches and can bring value to your project.


— Marketing Strategies

Your Top Guide for NFT Marketing Strategies

Having a solid NFT marketing strategy will allow you to increase your revenue, grow your audience, and create the kind of connections you need.

NFT’s are becoming a hot commodity and these marketing campaigns are definitely becoming even more intense. But they’re also quite new. That means it’s a great place to start rolling out some new ideas.

Still not sure? Take a look at the numbers:


What Are NFT’s?

Now, we’re going to start by looking at the basics. An NFT is a non-fungible token. What that means is the ‘item’ or piece that you have is not able to be replaced. It doesn’t stand in for something else. 

With a cryptocurrency you can always trade them out and you can get something else in exchange. You get another cryptocurrency or a fiat currency. So they are considered fungible. NFT’s do have a value that you can sell them for, but they aren’t changeable. Still, they can be bought and sold.

Also, NFT’s can be just about anything. But they are typically digital assets. They can be artwork, videos, tweets, images, stories, websites, and just about anything else, but when they’re turned into NFT’s you get something that’s completely unique and verifiable that is traded entirely on the blockchain.

For example, Twitter CEO Jack Dorsey sold the very first published tween as an NFT. That tweet, which reads ‘just setting up my twitter,’ sold for $2.9 million.

The individual who purchased that NFT gets a certificate of ownership that is registered directly on the blockchain, which means it’s unchangeable and verified. What all this means for you is that the NFT marketplace is somewhere you want to be. And you need to create a marketing strategy that gets you where you want to go.

NFT’s for Digital Marketing

When it comes to marketing, the more places you can get your name out the better. You want to make sure that your brand is really standing out when it comes to the digital world. But that means making sure you’re jumping in on the latest in developments and more.

That’s where NFT’s come in. They’re brand new and they have a lot to offer. In fact, these types of strategies can help just about any brand to grow and develop even further. You just need to take a little time to figure out how it works for you. And we can help.

Customize Your Brand Experience

The brand experience is a huge part of why your customers choose you. It’s a huge part of what differentiates you from your competition. And with an NFT you can create an even better brand experience for your customers.

You’re going to be creating a completely new experience for everyone and you’ll be offering a more engaging opportunity as well. ON top of that, you become even more visible to potential customers.

Expand Your Reach

You want to make sure you’re reaching the biggest audience you possibly can and that’s what the NFT marketplace is going to help with. You’ll be able to reach far more people who are into digital creation, those who are entrepreneurs, and a whole lot more. The great thing is more and more people are starting to jump in.

If you’re creating NFT’s you’re going to get even more attention. And you’re going to continue growing your popularity as you create more NFT’s. That’s because the people interested in the market will get to know you even better, which means you get a better chance of selling the things you create.

Increase Your Community

Creating a community is going to help other people get to know you. This can be done through Twitter especially as NFT owners seem to love Twitter. That means you can use Twitter to communicate with your customers and potential customers.

You can build relationships with those potential customers, which can create great customers who are loyal and ready to purchase from you. This is especially important with the competitive market that’s out there for most brands.

Build Interest

Getting people interested in your business is important, so make sure that you’re doing everything you can to make your business seem as innovative as possible. Getting in on the ground floor of NFT’s is definitely going to help you do just that. You can give your customers something completely new and that gets them interested.

You can use NFT marketing to help grow your business and put you out in front of your competition. You can actually increase your visibility in a number of ways by getting into this market.

Top Digital Marketing Strategies

Creating the top NFT marketing strategy is becoming so much more important as this platform continues to grow. But luckily there are a lot of different ways for you to get involved. You just need to make sure that you’re working with an NFT marketing agency.

Our team can help you promote your NFT’s and use the right types of marketing strategies from beginning to end. This might include some of the below.

NFT Listings

First up, you can use NFT listings. This involves creating an NFT and simply listing it on an NFT marketplace. For example, you could have a series of artwork that can then be sold as an NFT. You’ll need a unique NFT to make it work, but you can absolutely do well with the sale here.

You can make some good money with NFT’s if you’re working at it. And creating these listings will help you encourage people to pay attention to your brand.

Influencer Marketing

Social influencers are great for your business. You want to make sure that you are reaching out to influencers that are involved in the NFT market and especially involved in your specific niche. By reaching out to them you can get someone other than your company to showcase your brand.

You can get an even better market this way by reaching out to a larger target audience. Not only that but you’ll have the opportunity to make even more when it comes to the end results and the products that you’re looking to sell.

Paid Ads

It’s always good to have organic traffic, but the truth is that doesn’t happen all the time. You’ll find that paid advertising is always a good option and a way to boost your sales even more. It lets you reach out to a wider audience.

You want to make sure that you’re reaching out to everyone you can and that you’re creating a strong online presence. This involves using all of the top social media platforms and search engines to make sure you have effective management and optimization, as well as increasing your visibility overall.

Discord & Telegram Marketing

The very basis for your project is creating a community. These two platforms are going to help you with this process.
Discord is a communication platform that is real-time and lets you really connect with communities. You can create conversations and advertise your NFT through memes and images.

Telegram is a communication platform that is cloud-based and offers multimedia capabilities. You can even send larger files and reach out to different audiences.

Email Marketing

When it comes to email marketing you get the best level of communication with your buyers and with everyone that could be a potential customer. This includes newsletters, announcements, press releases, and just about anything else you want to send. And it gets people thinking about you.
When you figure out your target audience and you’re able to get email addresses to reach out to them whenever and however you choose. This will help get them even more interested in you and what you have to offer.

With the right strategies you’re going to have a much better face for your brand. You’ll be able to showcase all of the best options and make sure that your NFT is going to get the right kind of attention from everyone you are interacting with.


Representative Clients

The global market for NFT’s and NFT-based projects is flooded. As a result, the lack of a proper legal foundation, marketing strategy and market positioning will easily doom even the most viable of NFT projects. Adam Tracy and the professionals and Blockrunner have successfully advised numerous diverse NFT projects.

Contact Adam Tracy

Growth hacker Adam Tracy and the professionals of Blockrunner, LLC stand ready to help accelerate your banking, blockchain, cryptocurrency or payments venture.